Privacy Policy



Privacy Policy

1. Scope and Applicability

Hotel Lärchenhof Luigi Marcati GmbH; Olympiastraße 59, 6100 Seefeld in Tirol, Österreich – Austria; registration number ATU30915409, hereinafter referred to as “the website operator”, owns and operates this website and the following:

The Company reserves the right to change this Privacy Policy at any time without notice. Only the current Privacy Policy shall apply.

2. Data Processing

When you visit this website, the website operator may collect personal information from you, either (1) when you are asked to provide this information while booking, inquiring and subscribing to the newsletter (directly) or (2) if you are browsing (indirect). However, the Company will use such information only for the purposes set out in this Privacy Policy and undertakes to maintain confidentiality of the personal data collected in this manner. This privacy policy describes the purposes of the data processing relating to this website, in cooperation with third-party providers the use of cookies and how you can protect your rights to your personal information.

The Website Operator collects, stores, processes and uses information about customers and visitors to its website to conduct its business activities in order to inform its customers about the packages/products / discounts / packages and services that may be of interest to them and for the creation of web statistics. The information you provide will be used to contact you if necessary, e.g. to notify you of changes in the operation of this website or to provide you with services / services that may be of use to you. The following information explains which data is collected and how it is recorded.

To contracted service providers who supply cloud-based software and data handling solutions to the hotel. These providers operate with the sole purpose of processing and analysing guest data for the aforementioned purposes.

3. Storage

The data collected by the website is stored at the server web10252/Landeck. The data is stored there for a period of 5 years. Security storage is done 1 times a day.

3.1. Data Storage


In the process of Your usage of the Website, the website operator collects certain data from You and uses such data for different purposes. The type of data collected by the website operator and the usage of such data depend on the data. In that regard, this Privacy Policy differentiates between the following categories of data:

  • Anonymous data
  • Log Data
  • Personal data

3.2. Where can I view data stored about me?

Website data

According to the new GDPR (= General Data Protection Regulation), you are entitled to receive information about the data you collect, to obtain a correction, to request a cancellation, to file an opposition and to claim the right to limited processing. We take your concerns very seriously. If you would like to claim any of the above rights, please contact our company:

Viewing the recorded data by third party provider

4. Privacy

The Website operator takes precautions, including administrative, electronic, and physical procedures, to protect your personal information from loss, theft and misuse, as well as from unauthorized access, transmission, alteration, and deletion.

The website employs the industry-standard SSL (Secure Sockets Layer) encryption. Your personal information and credit card information required in internet transactions is thereby safeguarded.

You can also help us secure your information by following some simple steps. Change your password often using a combination of letters and numbers and make sure you are using a secured web browser and update it on a regular basis.

The Website operator has taken security measures to ensure that your personal information for the intended purposes is correct, complete and up-to-date. Naturally, you have the right to access and change your information at any time. You can help us by making sure your contact information and default settings are correct, complete and up-to-date. You may also receive a copy of your personal information by contacting us at the e-mail address mentioned below.

5. Description and collection of data categories

5.1. Anonymous data

The Anonymous Data is used to anonymously analyze the usage of the Website and for related anonymous statistical purposes only. Anonymous data collected by the Website Operator includes the following (“Anonymous Data“):

  • The browser type and version
  • General information regarding the operating system
  • The current date and time

5.2. Log Data

Log Data is used exclusively for the operation of the Website. The usage of Log Data as Anonymous Data according to this Privacy Policy, however, remains reserved. Each time the Website is accessed data relating to such access by the User is saved in a log file. The Log Data includes in particular:

  • Site by which the user entered the website
  • Moves to other sites of this website
  • Number of visited sites and length of stay
  • Number of requested data
  • Status of access (eg file transfer, file not found, etc.)
  • IP address data, location, stored language

5.3. Personal Data

The Website Operator uses the Personal Data for the following purposes:

  • To contact the user based on the user’s consent.
  • Customization of the Website and its products according to the interests and preferences of You (including the selection of advertisements displayed on this Website and outside)
  • General improvement of the products and services of the Website Operator.
  • To ensure valid execution of the third-party services.

The Website Operator collects Your personal data, i.e. information that permits the Website Operator to identify You. The collection of such personal data is limited to data that You have provided to the Company voluntarily by entering such data in forms on the Website. Such Personal Data includes in particular:

  • Name (first name)
  • Surname (last name)
  • E-Mail address
  • Phone Number

The Website Operator will only use the Personal Data in accordance with this Privacy Policy. However, the Website Operator reserves the right to use the Personal Data for other purposes, provided such usage for other purposes is mandated or permitted by applicable law.

If You do not want the Personal Data to be used for marketing purposes by the Website Operator, You may notify The Website Operator at any time, and The Website Operator will then stop using the Personal Data for such purposes.

6. Content and services of other providers

The transfer of your personal data is based on central functionalities. Your personal data will be saved on the server of a service provider using the tools listed below from this website. This is done while preserving all privacy and data security relevant aspects.

6.1. Forms

The E-mail tool Contact Form 7 is used for sending contact requests. If you send inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. This data will not be shared without your consent.
The Website Provider points out that data transmission over the Internet (for example, when communicating by e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

6.2. Analytics Software

The Website uses analytics software. Currently, the Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies (see below for more information about Cookies).

The information generated by the Cookie about Your use of the Website (including Your IP address) will be transmitted to and stored by Google on servers in the United States. Google will anonymize the last eight numbers of the IP address. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

Google will use this information on behalf of the website operator to evaluate your use of the website, to compile reports on your website activity and to provide other services and activities in the search engine.

6.3. Facebook remarketing / retargeting

Our pages include Facebook Social Remarketing tags, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our pages, the remarketing tags make a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited this site with your IP address. As a result, Facebook can assign the visit to our pages to your user account. We can use this information for the display of Facebook Ads. We point out that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. More information can be found in the Facebook Privacy Policy at . If you do not want to collect data via Custom Audience, you can deactivate Custom Audiences here.

6.4. Conversion measurement with the Facebook visitor action pixel

With your consent, we use the “visitor action pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. With its help, we can track users’ actions after they’ve seen or clicked a Facebook ad. This allows us to track the effectiveness of Facebook advertising for statistical and market research purposes. The data collected in this way is anonymous for us, ie we do not see the personal data of individual users. Facebook stores the collected anonymized data on its server. Facebook associates this information with your Facebook account in accordance with your privacy policy, according to your privacy policy, and shows you content that suits your interests and preferences. It may also be stored for these purposes, a cookie on your computer. This consent may only be given by users older than 13 years of age. If you are younger, we ask you to vote with your guardians.

6.5. Social Plugins

The Website uses plugins of third-party social media providers, including the following:

  • Facebook (operated by Facebook, Inc. or any of its subsidiaries)
  • Instagram (operated by Facebook, Inc. or any of its subsidiaries)

The Social Media Plugins of the Social Media Providers allow for special functions which You might find useful or interesting. Such special functions include, for instance, the possibility to share certain content of the Website with third parties (e.g. by using the share function of Facebook) or to highlight Your interest in the Website to third parties (e.g. by following the Company through a corresponding function of Twitter).

You are made aware of the fact that, if such Social Media Plugins are activated, Your browser automatically creates a connection to the servers of these Social Media Providers. Therefore, the said Social Media Providers may be able to collect Your data such as the IP address, the surfing patterns etc. even if You do not use their services or the respective functions and/or You are logged out of the respective website. If You are logged in at such websites, the respective Social Media Providers may identify You by a cookie set in Your browser and/or the IP address, and link Your visit of the Website to Your profile with such service. If You want to avoid the collection of such data by the Social Media Provider, You should make sure that You are logged out of the respective website of the Social Media Provider. However, even when You are logged out, the Social Media Provider may collect and/or analyse data of You due to the described implementation of the Social Media Plugin.

The Website Provider has no influence on which data the Social Media Providers collect and how such data is used by the Social Media Providers.

The Social Media Providers provide information on the purpose and the scope of the collection and usage of data by You, Your rights and the corresponding options to safeguard Your privacy. Such additional information can be found here:

  • Facebook:
  • Instagram:

7. Why do we collect data?

The Website Provider collects and uses your personal data in order to give you easy access to this website and to constantly improve the website and its offers. In addition, anonymous data on Your behavior is used for statistical and analytical purposes in order to optimize the web content.

In addition personalized information and offers may be shared with you and your stored data may be associated with you. For example, this means that you do not have to fill in forms more often, or you can view existing services.

This website uses third-party services, see above. In order to ensure the correct execution of these services additional data will be included.

For the facilitation and realisation of guest booking; the successful execution of the guest’s stay; to coordinate the hotel stay according to the wishes and interests of the guest; to ensure the provision of future hotel services which correspond with the interests of the guest; for marketing purposes as pertaining to hotel performance and the improvement of this performance.

If you are not interested in the new developments and/or would not like to receive information about new products and services, you can inform the Website Provider here at any time.

8. How is the data collected?

8.1. Forms

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent. For sending the information of the forms we use an e-mail tool called Powermail. Please note that data transmission over the Internet (for example, when communicating via e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

8.2. Cookies


A cookie (“Cookie”) is a small file which is placed on the hard drive of Your computer or device, provided that You have set the browser to accept Cookies.

Cookies help the Website Provider to analyse its Website traffic. Furthermore, Cookies let the Website Provider know that it is You who is visiting the Website. Cookies allow the Website to respond to You as an individual. The Website is programmed so that it tailors itself to the needs, likes and dislikes of You by gathering and remembering information about Your interests and preferences, all of which is done by using Cookies.

Overall, Cookies help the Website Provider to provide You with a better Website, by enabling the Website Provider to monitor which pages You find useful and interesting.

A cookie doesn’t give the Website Provider access to the computer of You or any information about You, except the data You choose to share with the Website Provider.

You can choose to accept or decline Cookies. Most web browsers automatically accept Cookies, but You can modify Your browser setting to decline Cookies if You prefer to do so. Declining Cookies may however prevent You from taking full advantage of the Website. For more information on Cookies and your browser settings please visit this

Google Analytics cookies

As stated above, the Website Provider collects standard internet log information and details of Your behaviour patterns by using Google Analytics Cookies. The Website Provider does this to improve the Website. This information does not comprise any Personal Data. Data used for analytics purposes may however be associated with Personal Data gathered from this Website or otherwise.

More information about Google Analytics Cookies can be obtained here.

List of cookies

The list below shows the Cookies the Website uses and what information they store:

  • Cookie-Name:Cookie-Beschreibung, Duration
  • Session Cookie: _ga_UA-15063058-1, When sessions expires
  • Cookie-Zustimmung: Ja, 1 Jahr
  • Facebook Pixel: <fb_pixel_id192441961364109>, 30 days</fb_pixel_id192441961364109>

9. Objection

9.1. Facebook Opt-Out

Facebook offers the ability to personalize what content you see in the future and which audiences you belong to here .

9.2. Google Opt-Out

To provide You with more choice on how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the Website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the Website itself.

Additional information about the Google Analytics Opt-out Browser Add-on can be obtained here.

9.3. Tip: General disabling of online advertisers

You also have the option here to exclude online advertisers from the outset.

9.4. Contact for opposition

According to the new GDPR (= General Data Protection Regulation), you are entitled to receive information about Your collected data, to obtain a correction, to request a cancellation, to file an opposition and to claim the right to limited processing. We take your concerns very seriously. If you would like to claim any of the rights above, please contact: